Another aspect of social media is YouTube. This website started in 2005 and has become the "must-do" spot for video sharing with millions of videos posted and billions of viewers.

Businesses can set up their own branded YouTube channel. This has the advantage of some control over the videos YouTube suggests to viewers. However, like other social media, there is no guarantee that objectionable material won't be posted on your branded page.

If you'd like to see a sample, go to St. Anthony's Medical Center's channel.