Facebook may have started as a social networking site for college students, but it's gone mainstream now. The fastest growing user group is women 30+. It also has tremendous potential for businesses.

My advice is to set up a Facebook account and see what at the chatter is about. Then, set up a business profile page. The ideas for how to use this media will keep you awake at night!!!

For business profile samples see E-savvy Communications or St. Anthony's Medical Center pages.