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Barbara Long, APR
Barbara Long has won 14 awards for excellence
in web design, public relations, marketing and advertising.
She also is a skilled presenter and author.
In addition
to health care, Barbara Long worked
as a:
- public relations
writer for Eric Mower & Associates in Syracuse,
N.Y.
- advertising manager
for Dunk & Bright
Furniture in Syracuse, N.Y.
- newsletter editor for Syracuse University,
Syracuse, N.Y.
- public relations
manager for Columbia College, Columbia, Mo.
- marketing director for Riback Supply Company,
Columbia, Mo.
Health
care experience
Barbara Long has 12 years of experience
in health care. Prior
to founding E-savvy Communications, she was the media relations
and web director for the Missouri Hospital Association. In this role, she tracked industry trends to help
the public relations staff at member hospitals prepare for
the
next wave of media attention on issues such as the Balanced
Budget Act of 1997, union organizing efforts, workforce
shortages
and Medicare billing errors.
Prior to taking on health care communications
from an issue-advocacy position, Long was in the trenches
in a two-man hospital public relations department.
In six years, she orchestrated three name changes
and was instrumental in communicating merger developments
with an across-town competitor to employees and the community.
Credentials
- Bachelor of Journalism
Degree with an emphasis in advertising from the University
of Missouri - Columbia in 1981
- Accreditation in Public
Relations (APR) from the Public Relations Society of America
in 1992
- Chancellor's Certificate
in Web Page Design from the University of Missouri - St.
Louis in 2001
- Certified as a Woman-Owned Business Enterprise
by the State of Missouri, 2006-2009
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